Postmodern consumerism tells us, You are what you buy. Well, are we?
One hundred years, or a century, could pass faster than we feel; but although 100 years is just a blink in our long history, there are certainly a lot of moments to value. (Before Hallmark even told us so.) Let’s see two products the world was being marketed – and/or what they were buying – in the 1920s.
Lithographed cigarette advertisements pictured demurely sexy Chinese “belles”
The French advertisements for cigarettes went full-out artistic and exotic
Ads for L’Oreal and Vivaudou (the latter a slight cheat, it’s an American company founded by a Frenchman): Art Deco exuberant joie de vivre in one campaign, and seriously sensuous in another
Classic and elegant, these are the distinctive features that advertisements from the 1920s have shown. Some ideals of beauty never fade with time.